As the firm claims on their website producing the new cups is projected to save, annually, emissions equivalent to taking about 5,200 cars off the road, and conserve about 2,800 Olympic-sized swimming pools of water. The new cups will keep more than 13.5 million pounds of plastic from landfills each year, while also costing less to make.
The new tall, grande, venti and trenta-sized cups use 10 to 20 percent less plastic compared to previous cold cups. They all use the same size lid. To achieve this, the tall cup was redesigned with a wider mouth and profile, to still hold the same 12 ounces. Previously, the tall cup had multiple lid options, and the grande and venti cups shared a different lid.
