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Solid Waste Association of North America: Paving the path to higher recyclability - New task force aims to improve strategic packaging recyclability

Silver Spring, MD, United States

The Packaging Recyclability Advancement Task Force was launched to improve recyclability of packaging formats as a co-effort between the Solid Waste Association of North America (SWANA), GreenBlue, the U.S. Plastics Pact, The Recycling Partnership, the Recycled Materials Association (ReMA), and the Association of Plastic Recyclers (APR). The Task Force will develop clear, actionable guidance for brands to consider in their packaging design and decisions.

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“SWANA is excited to partner with other organizations from across the value chain on the Packaging Recyclability Advancement Task Force. Together, we will collaborate to improve the recyclability of common packages,” stated SWANA CEO Amy Lestition Burke, MA, FASAE, CAE.  

The Task Force will consider the many factors that determine what makes packaging truly recyclable in order to develop its guidance. It will utilize the existing How2Recycle® recyclability assessment framework and The Recycling Partnership’s Pathway to Circularity Framework. Initially, the Task Force will focus on PE squeeze tubes (currently labeled “Not Yet Recyclable”) and PET thermoforms (labeled “Check Locally”). 

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Lestition Burke continued, “SWANA members are managing community recycling programs, handling recycling messaging, and running MRFs, so they have valuable insights on the challenges and opportunities for recycling various packaging formats. I often hear from our members that brands need to consider the details of MRF operations and designs. From my own past professional experience working with brands, I know that many brands are committed to creating packaging that can be designed at scale, and that they need all the information in order to do that. There is clearly a need for increased collaboration when considering packaging recyclability, and this Task Force is an important platform to achieve that.” 

Together, the associations launching the Task Force plan to bring a wide range of perspectives to the table with the goal of accelerating progress toward a more circular packaging system. 

www.swana.org

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