Combining sustainability, operational efficiency and strong shelf appeal, the new SleeveFlex Ultra Stretch solution uses around 30% less material than conventional shrink sleeves and helps address current and evolving regulatory requirements.
To support its expansion into the liquid fabric softener category, Dr. Beckmann required a packaging solution for its newly designed bottle that combined premium shelf appeal with sustainability. Coveris partnered with the company to develop and implement the packaging sleeve solution for the new Dr. Beckmann Quick Wash Fabric Softener within an ambitious timeframe, made possible through close cooperation, reliable execution and dedicated on-site support.
At the heart of the project is SleeveFlex Ultra Stretch, Coveris' elastic stretch sleeve made from monomaterial LDPE film. Suitable for both PET bottles and HDPE containers, it supports bottle-to-bottle recycling on PET through its floatable design and creates a fully monomaterial PE packaging solution on HDPE, helping brands meet current and future Packaging and Packaging Waste Regulation (PPWR) requirements.
