The campaign, launched by many organizations including Zero Waste Europe and Plastics Recyclers Europe with the support of GreenDot Group; Circular Plastics Europe aims to ensure that plastics collected in Europe (EU27+EFTA+UK) are recycled and reintegrated into European value chains. By prioritizing European waste streams and strengthening high-quality recycling infrastructure, the initiative supports the EU’s broader ambition to build a competitive, climate-neutral, and resource-efficient economy.
At Polymer Comply Europe, we believe that the transition toward circular plastics must be supported by practical, implementable policies that enable companies to comply with evolving European legislation while maintaining a competitive industrial base. Supporting this campaign aligns with our mission to help organisations navigate regulatory frameworks and accelerate sustainable material solutions.
Turning circular economy ambitions into reality
Europe has set clear circular economy goals, including ambitious recycled content targets and stronger waste management policies. However, the effectiveness of these goals depends on ensuring that the systems and markets exist to support them.
The Circular Plastics Made in Europe campaign focuses on enabling that implementation by:
- Strengthening high-quality recycling capacity in Europe
- Prioritizing European-generated waste streams for recycling
- Supporting achievable recycled content targets
- Reinforcing European industrial resilience and competitiveness
These objectives are closely aligned with broader EU policy developments such as the proposed Industrial Accelerator Act, which aims to boost demand for low-carbon and European-made technologies and materials.
