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Consolidation

Pioneering Plastics – KraussMaffei repositions its brand

Munich, Germany

  • KraussMaffei merges its brands for Injection Molding, Extrusion and Reaction Process technologies under a single brand: KraussMaffei
  • Powerful move into the era of digitalisation and circular economy: the company’s new slogan is “Pioneering Plastics”
  • New corporate design to be unveiled to a wide audience at K 2019
  • Unique technological expertise in plastics processing
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Munich-based mechanical engineering group KraussMaffei is reinventing itself. KraussMaffei, the world's only provider of ready-to-use system solutions for injection molding, extrusion and reaction process technology (IMM, EXT, RPM), is now consolidating all business divisions and its previous brands KraussMaffei, KraussMaffei Berstorff and Netstal within a single, unified brand: KraussMaffei.

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The new "Pioneering Plastics" claim represents the pioneering spirit that has shaped the company and its locations and brands since it was founded in 1838. At a time when the public is commenting negatively on plastics, KraussMaffei has deliberately formulated this claim as a key performance promise. This is also the reason why KraussMaffei is committed to making a contribution to the development of a circular economy with new products and services. As a pioneer in the recycling, upcycling and recompounding of plastics, KraussMaffei has invested over three decades in the research and development of recycling, enabling its customers to enter a circular plastics economy.

Guests can see this in action at the K trade fair (hall 15, booth C24 – C27), where a polypropylene bucket will be recycled into a car's B-pillar. The Extrusion Technology and Injection Molding Machinery divisions will also be working together here. Polymore, the new B2B online marketplace for the purchase and sale of compounds, masterbatches, recycled material and post-industrial waste in Europe, is another example of sustainability.

"KraussMaffei is strongly committed to the circular economy and pursues environmental and social developments. We are aware of our responsibility when it comes to the environment and we are working on a number of projects to open up new business areas and partnerships with regard to recycling plastics," says Frank Stieler, underlining the company's commitment.

www.kraussmaffei.com 

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