PepsiCo goes ''Beyond the Bottle'' with new, mobile-enabled hydration platform

Following PepsiCo's recent acquisition of SodaStream, the platform is the next step along PepsiCo's Beyond the Bottle journey, which encompasses ways to deliver beverages without single-use plastic bottles. As the Beyond the Bottle strategy evolves, consumers can expect to see more PepsiCo beverage options delivered without single-use plastic bottles. The hydration platform is made up of three components: a beautifully designed hydration dispenser, a companion, user-friendly smartphone app, and a personalized QR code sticker for reusable bottles that allows consumers to be effortlessly recognized by the dispenser. Reflecting how people now utilize technology and apps to track and personalize every element of their day, this ecosystem also allows users to set their own daily hydration goals and automatically tracks their way to meeting them. Additionally, it tracks their environmental impact with a unique count of plastic bottles saved with each pour as well as over time saves unique preferences (like favorite flavors and carbonation levels) for future use.

Everyone can create their preferred drink and save their favorites in the mobile app, available for iOS and Android devices, for seamless future pours. Additionally, all water is nano-filtered to guarantee clean water every time. How refreshing is that? "This new platform addresses a number of trends we're seeing resonate with consumers, including increasing concern for the environment and preference for refillable bottles, as well as desire for choice and personalization whenever possible," said Scott Finlow, Chief Marketing Officer of PepsiCo Foodservice. "Now, whether they're at home, work, or on-the-go, we've given people a way to make more sustainable choices throughout their day and achieve their personal hydration goals."  This year, PepsiCo will launch the platform at select workplaces, universities, and hospitality partners where there is the greatest desire to access still and carbonated water and both sustainable and customizable drink options, with additional locations to follow in the near future. www.pepsico.com