Recent studies have found that European households produce approximately 88m tonnes of food waste every year. The solution created by Parkside will support consumer efforts to reduce this figure by retaining moisture in the product and preventing it from going stale, while also reinforcing Sainsbury’s commitment to sustainability.
Alexandra Maudsley, Project Manager at Addo Food Group, commented: “We recently collaborated with Parkside on a similar product, and we were very impressed with the quality, which prompted an extremely positive customer response. We strive to be innovators and industry leaders in the chilled savoury market and working with Parkside is enabling us to achieve that.”
The packaging solution created by Parkside is a complete 100% recyclable PET tray and lid solution, comprising a clear tray with a heat-seal lidding film laminate with built-in reclose technology. Suitable for sealing to APET trays, the pack created for Addo also enables the consumer to avoid additional plastic such as cling film to keep the food fresh during use.
The design also delivers improved barrier performance to keep the product fresher for longer and utilises a single polymer design ideal for consumer recycling in existing waste collection systems.
Maudsley added: “We have a spent a lot of time and effort understanding the needs of both our retail customer and the consumer, and the development of this pack provides them both with added waste reduction and sustainability benefits.”
Staci Bye, New Business Development Manager at Parkside, said: “After collaborating with Addo last year, it was great for us to be involved with the brand again and broaden our great working relationship. We are incredibly proud of the finished solution, which has enabled Addo Food Group to move to a complete PET solution, significantly boosting the recyclability of Sainsbury’s packs.”