Each industry, market or region bear their own specifics, the understanding of which is key to successful business. There are several important aspects to take into account in the “today” of Central-Eastern Europe, when considering trade or investment activities into the packaging industry.
Fig 1: Expected real GDP growth for 2018 in EU Member States
¡ -Price vs demand tactics, targeted mainly to offer low priced products, in safe and large PET bottles.
¡ Marketing campaigns aimed to underline the “everlasting promotions”,
¡ Private connections with local authorities, sometimes beyond what would be considered “fair play”,
¡ And eventually, clever ways of acquiring and using the EU funds for technologies.