The Packaging and Packaging Waste Regulation (PPWR), which is still in the proposal stage with changes to its requirements expected, aims to reduce packaging waste and increase sustainability. It sets targets for recycling, reuse, refill, and waste reduction, outlining design criteria for higher packaging recyclability, and mandates the establishment of deposit return systems for beverage containers made of plastic and metal.
The final text is expected to be presented in spring 2024, with countries including the regulation in their national laws in early 2025. “Although the regulation is not yet final, and some of the targets are years or even decades away, packaging producers, recyclers, governments, and anyone affected by the PPWR should start planning for the impacts that this regulation will have on their operations. These players would do well to identify strategies and alliances that will help them adapt to the changes to come in the European packaging landscape,” advises Regina Mestre, Analyst – Packaging at Rabobank.
