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L'Oréal announces the first 13 change makers chosen to join its EUR 100 million sustainable innovation "L'AcceleratOR" program

2026-01-14 1:46 min Sustainability & Circular Economy

L’Oréal Groupe Clichy Cedex, France

After reviewing nearly 1,000 applications from 101 countries L'Oréal Groupe announced the first 13 startups and SME’s to join “L'AcceleratOR”, its flagship sustainable innovation program. Endowed with €100 million over five years and run in partnership with the University of Cambridge Institute for Sustainability Leadership (CISL), “L’AcceleratOR” aims to be a catalyst for scalable sustainable solutions of the future to solve the most urgent challenges in climate, nature, and circularity.

From packaging made of wood to ingredients converted from waste, the first 13 pioneers chosen showed the highest potential to address next generation packaging, ingredients sourced from nature, solutions to drive circularity further and predictive intelligence tools.

Meet the first 13 Change Makers

Next-Generation Packaging & Materials:

Kelpi (UK): Harnessing seaweed to create recyclable, low-carbon packaging.
Bioworks (Japan): Producing novel bioplastics derived from sugarcane and other plant-based materials.
Blue Ocean Closures (Sweden): Creating fiber-based caps and lids as an alternative to plastic packaging tops.
Pulpex (UK): Developing the next generation of recyclable paper bottles.
PULPAC (Sweden): An innovation company in low-carbon, paper-based packaging processes.
RAIKU (Estonia): Turning natural wood into high-end, shock-absorbing protective packaging.

Nature-Sourced Ingredients:

Biosynthis (France): Crafting renewable and biodegradable raw materials.
P2 Science (USA): Bringing green chemistry and bio-sourced materials to the market
Oberon Fuels (USA): Converting wood and pulp waste into renewable ingredients for spraying formulas.

Circular Solutions:

Novobiom (Belgium): Using the natural power of fungi to turn complex waste into high-value products.
REPLACE (France): A single-step technology that transforms complex and multi-layer waste into durable new items.
Gàs Verde (Brazil): Producing biomethane to replace fossil fuels in industrial processes and transportation.

Data Intelligence:

Neutreeno (UK): A digital system to help companies calculate and cut emissions in their supply chains.

These 13 partners will enter an intensive support phase led by the CISL innovation team, focusing on pilot readiness. They will also have the opportunity to gain access to L'Oréal's global resources to launch 6-to-9-months pilot projects and potentially have their solutions scaled across the Group’s international operations.

“To accelerate sustainable solutions to market, we are being even more intentional and inclusive in our pursuit of partnerships through “L’AcceleratOR”, said Ezgi Barcenas, Chief Corporate Responsibility Officer. “We are really energized to be co-designing the future of beauty with the University of Cambridge Institute for Sustainability Leadership, and these 13 change makers."

www.sustainableinnovationaccelerator.com

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L'Oréal announces the first 13 change makers chosen to join its EUR 100 million sustainable innovation "L'AcceleratOR" program

Meet the first 13 Change Makers

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