Recognised in the Recycled Plastic Product of the Year and Best Plastic Product Development for Recyclability or Re-Use categories, kp Elite® Nova was developed to address a key challenge facing the food packaging industry: how to improve recyclability and reduce material consumption while maintaining the performance requirements of modified atmosphere packaging (MAP) applications.
The result is a high-performance mono PET tray that combines lightweight design, the potential for high levels of recycled content and compatibility with existing PET recycling infrastructure.
Cecilia Guardado, Marketing & Innovation Director Trays, at kp said:
"We're delighted that kp Elite® Nova has been recognised by RECOUP. These awards reflect the work of our teams to develop packaging solutions that help customers meet their sustainability objectives while maintaining the performance standards for modern food packaging applications."
"The development of kp Elite® Nova focused on a clear challenge: reducing material use, increasing recycled content and improving recyclability without compromise. By combining advanced engineering with a mono PET design, we've created a solution that supports more circular material flows and helps customers respond to evolving regulatory requirements and sustainability goals."

