The joy of the plastics and rubber industry at finally being able to exchange ideas in person on a global level again after three years characterised K 2022 Düsseldorf and ensured an excellent mood among the 3,037 exhibitors. The companies reported extraordinarily good leads and a marked willingness to invest among trade visitors, mentioning promising new customer relations and the conclusion of numerous, in part, spontaneous business deals.
“K in Düsseldorf has once again fulfilled highest expectations. It continues to be the most international, complete and innovative trade fair of the global plastics and rubber industry,” says Erhard Wienkamp, Managing Director at Messe Düsseldorf, delighting at the good results and adding: “The trade fair has impressively demonstrated just how valuable face-to-face networking, chance meetings and physical brand and product experiences are. We are very satisfied to see that K 2022 succeeded in sending out strong signals as an innovation driver of the industry and that our exhibitors did business with a high number of international customers with great decision-making powers.”
176,000 trade visitors from all continents travelled to their most relevant sectoral event in Düsseldorf. At over 70% the proportion of international guests at K 2022 remained at a constantly high level.
The verdict from Ulrich Reifenhäuser, Chairman of the Exhibitor Advisory Board at K 2022, is also very positive: “After hardly any trade fairs could take place worldwide also on a national level over the past three years, K 2022 was all the more eagerly anticipated as the world’s No. 1 trade fair of the plastics and rubber industry and succeeded in providing fresh impetus in all sectors of our industry. The many, in part, unexpected concrete contract negotiations held at the trade fair speak for themselves!”
The current unpredictability and uncertainty of events does make for a tight situation in the sector overall, but this did not do any harm to exhibitor commitment and visitor interest, quite on the opposite: “Especially now in turbulent times and where the plastics industry is undergoing transformation towards the circular economy K 2022 was the ideal place to jointly and actively chart the course for the future,” sums up Ulrich Reifenhäuser.
It was especially the wealth of new technology developments that raw materials producers, machine manufacturers and plastics processors presented for implementing the circular economy, resource conservation and climate protection that thrilled the trade visitors. Commenting on this Ulrich Reifenhäuser says: “It can be clearly felt that all companies have embraced the need to take on social responsibility and think about plastics in a sustainable way from the beginning of the process chain. The variety of solutions, machinery and products for transformation towards a circular economy presented at K 2022 was incredible.”
The trade visitors at this year’s K travelled from 157 nations to the Rhine. Next to Germany, those European countries strongly represented on the visitors’ part included the Netherlands, Italy, Turkey, France, Belgium, Poland and Spain. With 42% of visitors coming from overseas, the reach of K is as high as usual among the international trade audience. While visitors from the East Asian region, in particular, were less well represented than at K three years ago due to the currently more difficult conditions in those countries on account of quarantine regulations, numerous visitors from the USA, Brazil and India were welcomed at K 2022.
For around two thirds of all visitors polled machinery and plant construction ranked first in terms of interest. 57% and, hence 5% more than at K 2019, said they were interested in raw and auxiliary materials, with recyclates and bioplastics being particularly popular. For 28% semi-finished products and technical parts made of plastics and rubber were the main reason for coming (multiple responses possible). Over 70% of all visitors come from top and middle management.
Top marks were given by visitors to K 2022 for the completeness of its ranges and its mapping of the entire supply chain. 98% of all professionals stated they had fully achieved the goals associated with their visit.
During the eight trade fair days it became clear that this year’s K was right on target with its selection of hot topics, circular economy, climate protection and digitalisation. In terms of investment intentions, machinery and equipment for processing and recycling stood out at 43%. The focus was particularly on sustainability, but also on circular economy and energy/resource efficiency in production. Around 40% of decision-makers said they were looking into the topic of decarbonisation.