- Sustainable label and sleeve constructions approved by EPBP and following RecyClass Design for Recycling Guidelines
- Solutions for re-use and re-fill bottle schemes that reflect latest legislation in many countries
- Showcasing printing excellence and premium labels that make products stand out on the sales shelves
Sustainable Solutions: Meet the “Sustainable Label Family”
One of the center pieces of the CCL exhibition will be the “Sustainable Label Family” that shows labels and sleeves that were developed for better recycling of the primary packaging such as PET bottles, returnable glass bottles and other packaging types like HDPE and PP containers. The labels have special built-in features that support in the sorting and recycling stages by easily detaching, floating or shrinking.
“Many of the solutions of the sustainable label family, such as the low-density polyolefin shrink sleeve EcoFloat®, the Pressure-Sensitive Label for returnable glass bottles, WashOff, and EcoStream® that was developed for PET bottle recycling, have been endorsed by the European PET Bottle Platform (EPBP) and follow the recommendations of the RecyClass”, explains Marika Knorr, head of Sustainability& Communication. “We are active members of these organizations to make sure, that our label innovations are in line with the official Design for Recycling Guidelines because we want to support the increase in recycling of FMCG goods.”
“Returnable systems for example like we have seen them for beer and water, are on the rise in many countries due to changing legislation and an increased awareness for sustainable solutions”, says Simon Peace, vice president Sales & Marketing Beverage Worldwide. “We are proud to have established WashOff labels in the market for many years now and that have a proven track record with major brands when it comes to the labels excellent performance on the washing and refilling lines”.
CCL Label has partnered with international Food&Beverage brands to develop more recyclable packaging. These best practices will be showcased at Interpack 2023.