PETnology Europe 2024_summiteer

Source: CCL Label

Label solutions

Interpack 2023: CCL Label to present sustainable and digital label solutions together with innovative printing technologies

2:17 min Labels and sleeves

CCL Label will be showcasing their latest innovations and best practice examples.

  • Sustainable label and sleeve constructions approved by EPBP and following RecyClass Design for Recycling Guidelines
  • Solutions for re-use and re-fill bottle schemes that reflect latest legislation in many countries
  • Showcasing printing excellence and premium labels that make products stand out on the sales shelves

Sustainable Solutions: Meet the “Sustainable Label Family”

One of the center pieces of the CCL exhibition will be the “Sustainable Label Family” that shows labels and sleeves that were developed for better recycling of the primary packaging such as PET bottles, returnable glass bottles and other packaging types like HDPE and PP containers. The labels have special built-in features that support in the sorting and recycling stages by easily detaching, floating or shrinking.

“Many of the solutions of the sustainable label family, such as the low-density polyolefin shrink sleeve EcoFloat®, the Pressure-Sensitive Label for returnable glass bottles, WashOff, and EcoStream® that was developed for PET bottle recycling, have been endorsed by the European PET Bottle Platform (EPBP) and follow the recommendations of the RecyClass”, explains Marika Knorr, head of Sustainability& Communication. “We are active members of these organizations to make sure, that our label innovations are in line with the official Design for Recycling Guidelines because we want to support the increase in recycling of FMCG goods.”

“Returnable systems for example like we have seen them for beer and water, are on the rise in many countries due to changing legislation and an increased awareness for sustainable solutions”, says Simon Peace, vice president Sales & Marketing Beverage Worldwide. “We are proud to have established WashOff labels in the market for many years now and that have a proven track record with major brands when it comes to the labels excellent performance on the washing and refilling lines”.

CCL Label has partnered with international Food&Beverage brands to develop more recyclable packaging. These best practices will be showcased at Interpack 2023.

Innovations that help save resources

CCL Label will also shine a spotlight on their stretch sleeve solutions. As a premiere, CCL will present the thinnest stretch sleeve in the market that is available at the moment – the EcoStretch sleeve has a thickness of 30 micron. It was especially designed for returnable 1 Liter PET bottles that are typically used in the German mineral water market.

This decoration technology has a very small carbon footprint to start with, because the material is very thin and can be applied to the container without using any heat or energy – the sleeve attaches to the conainer with its own elasticity.

“This extremely thin stretch sleeve is a very sustainable solution. At 30 micron the sleeve is a lot thinner than the ‘standard’ 45 micron sleeves that are usually used, so a lot less raw material is needed to manufacture this sleeve. This helps reduce the carbon footprint of the product,” says Danny Freund, business development director for stretch sleeves at the Voelkermarkt site in Austria. “We calculated that beverage brands can save up to 32 tons of plastic material per 100 million sleeves – which is approximately the weight of over 5 adult African elephants.”

Printing Excellence and innovative Technology

„Printing Technology is ever evolving and CCL makes sure to invest in the latest technologies to serve our customers in the best way possible“, says Reinhard Streit, vice president & managing director Food & Beverage at CCL. „We have expanded our digital and hybrid capabilities and can combine different technologies. This enables us to go far beyond conventional printing and enables us to deliver outstanding printing results like high-embelished sleeves that have an outstanding effect on the sales shelf!“

CCL is presenting a lot of best printing practices that have been developed together with many brand partners in the last years at the booth.

CCL at Interpack: Hall 8a / B30

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