In this next phase, the HG2.0 Initiative is launching a pilot market, France. The approach is to test at scale in one national market, which will provide all stakeholders with real-life data on the value creation potential of digital watermarks for optimal sorting of packaging waste.
France has been chosen as the pilot market for multiple reasons, including support from one of the French Producer Responsibility Organisations CITEO, ambitious legislative recycling objectives, and big French players involved in HolyGrail 2.0 since the start of the project.
