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HolyGrail 2.0 launches open invitation to French operators for pilot market

Brussels, Belgium

Building on the successful semi-industrial validation of two prototype detection sorting units, the Digital Watermarks Initiative HolyGrail 2.0 has entered its next project phase, where the HG2.0 technology will be tested for detection, ejection and purity – among others – at industrial level in three testing facilities in France and Germany (using enhanced commercial samples from these 2 countries and Denmark).

In this next phase, the HG2.0 Initiative is launching a pilot market, France. The approach is to test at scale in one national market, which will provide all stakeholders with real-life data on the value creation potential of digital watermarks for optimal sorting of packaging waste.

France has been chosen as the pilot market for multiple reasons, including support from one of the French Producer Responsibility Organisations CITEO, ambitious legislative recycling objectives, and big French players involved in HolyGrail 2.0 since the start of the project.

While brand owners and retailers have the responsibility to meet recycling goals, all operators across the waste management value chain will need to be involved.

This is an open invitation to the HG2.0 in-person meeting at Pellenc ST’s headquarters in Pertuis, France on 30 January, where the focus of discussions will be on the planning of the pilot market, France with all key stakeholders.

www.digitalwatermarks.eu

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