(Photo credit: HelloFresh)
HelloFresh partners with Plastic Bank® in Indonesia; program will prevent the equivalent of 37.5 million single-use plastic bottles from entering the ocean
According to a release on HelloFresh's website, the company has teamed up with Plastic Bank® in Indonesia to enable the removal and repurposing of ocean-bound plastics while providing goods and services to community members.
As the website further informs, three plastic collection centers have been set up where members of the local community will receive a premium in exchange for delivering recovered plastic waste. This enables the collectors to provide basic necessities like food, cooking fuel, health care costs and education for over 560 families. The recovered plastic is then recycled and integrated back into the plastic value chain as Social Plastic®. Plastic Bank’s proprietary blockchain platform secures the transaction. The provided real-time data visualization ensures transparency, traceability, and rapid scalability.
As stated by Tilman Eichstaedt, Global Vice President for Supply, Product and Sustainability at HelloFresh, the company, with this partnership, commits to preventing 750,000 kilograms of plastic, an equivalent of 37.5 million plastic bottles, from entering the oceans until the end of 2023.
HelloFresh is firmly committed to reducing plastics in food packaging wherever possible. According to the company some plastic packaging will continue to stay necessary in order to deliver ingredients to customers while ensuring transport protection, food safety, quality and preventing food waste. In these cases the corporation will work on implementing certified recyclable materials for all essential packaging in each of the company's markets.