Boosting reuse
HEINEKEN has embedded the reuse of packaging as a central element of the company’s circularity strategy to reduce the need for new packaging, limit waste, and reduce carbon emissions. Guided by its ‘Brew a Better World’ strategy, HEINEKEN is committed to continuously increasing the volume of reusable packaging used for its products, supporting the move towards a circular economy and building a more sustainable and commercially attractive business model.
Maximising Reuse to Minimise Waste
The Ellen MacArthur Foundation’s research demonstrates that scaling packaging reuse offers a powerful pathway to reduce waste and virgin material use. The latest ‘Global Commitment 2024 progress report’ shows that 64% of brands, retailers, and packaging signatories have launched reuse pilots, highlighting the willingness of the industry to move towards a circular economy. Collaborative action can unlock the potential of reuse and help tackle the global waste crisis.
