Advertisement
PETnology Europe 2026
Back

(Photo credit: Gerolsteiner)

Update

Gerolsteiner presents new reusable PET bottle

Gerolstein, Germany

The classic container has been upgraded to be more modern and stable, with more cycles and 50 per cent recycled PET.

In 1998, Gerolsteiner introduced the first 1-litre reusable PET bottle for mineral water, which was a groundbreaking innovation for the category. More than 25 years later, reusable PET packaging has become firmly established in the mineral water market, with the lightweight bottles accounting for almost a fifth of total sales. The traditional bottle remains one of the company's best-selling containers and continues to grow in popularity. This is reason enough for Gerolsteiner to further develop its classic container, making it higher quality and more modern. From mid-January 2026, the new Gerolsteiner 1-litre reusable PET bottle will be introduced to the market and will gradually replace the previous model.

What's new?

The new 1-litre returnable PET bottle from Gerolsteiner is more stable than its predecessor and can therefore be refilled up to 25 times — significantly more often than the existing container. The new bottle's robustness and stability are due to its base's shape: a champagne base replaces the previous four-foot base. Additionally, the amount of material used has increased slightly. The bottle now weighs 62 g instead of 48 g, making it even more durable. Thanks to the new bottle design, Gerolsteiner can now use recycled PET (rPET) for its returnable bottles — PET recovered from used bottles and recycled. The new 1-litre container has an rPET content of 50 per cent. According to current calculations, Gerolsteiner will save around 1,900 tonnes of CO₂ per year with the new bottle, representing a reduction in emissions of more than a third compared to the previous bottle.

Both containers will be used in parallel for a period of time.

The basic design and dimensions of the bottle, including its height, diameter, label area and cap, will remain unchanged so that the existing crate can be retained and both containers can be sold simultaneously. The item numbers will also remain the same. The Gerolsteiner 1-litre PET returnable bottle pool is so large that changing over on a specific date would be neither possible nor sensible from a sustainability perspective. Many of the existing PET returnable bottles are still in good condition and should therefore continue to be used throughout their entire life cycle. For approximately two to three years, both bottles will be available together in the Gerolsteiner 12 x 1-litre PET returnable crate. From January onwards, special labels will be added to the PET returnable bottles to inform consumers about the packaging change and the coexistence of the two bottle types.

The new reusable container meets high standards in terms of appearance, quality, and design. Market research confirms this, showing that the new bottle is perceived as more valuable and stable, yet still familiar.

Gerolsteiner offers a diverse range of packaging options, including returnable glass and PET bottles, as well as disposable PET bottles. Returnable packaging is important for the mineral water company. 70 per cent of Gerolsteiner's sales are accounted for by returnable glass and PET containers.

Facts and figures

  • Product: New returnable PET bottle for Gerolsteiner mineral water
  • Container: 1-litre returnable PET bottle (available as individual bottles or in crates of 12 x 1-litre bottles; the dimensions of the crate and bottle remain unchanged)
  • Distribution channels: food retail, GFM and convenience channels
  • The previous Gerolsteiner 1-litre returnable PET bottle will remain on the market alongside the new bottle during the pool exchange.
  • Distribution channels: food retail, GFM and the convenience channel.
  • Market launch: Calendar week 3/2026 (pool replacement will take approx. 2–3 years).
  • Marketing activities: Special labels and a landing page will inform consumers about the changeover to the new bottle and the fact that the old and new bottles will be in circulation simultaneously for a period of time.

www.gerolsteiner.de

PETnology's Resource Guide
comPETence center

The comPETence center provides your organisation with a dynamic, cost effective way to promote your products and services.

Find out more

Cover
Our premium articles
comPETence
magazine

Find our premium articles, interviews, reports and more
in 3 issues in 2026.

Find out more
Current issue