Erich Cuaz joins the Association with extensive experience in public affairs, communications and sustainability. He brings a wealth of expertise, strategic insight and a deep understanding of the European policy and regulatory landscape, acquired through senior roles within trade associations, as well as in corporate environments. His experience will be particularly valuable at a pivotal period for the plastics converting sector and for Europe, marked by intensifying global competition, regulatory transformation and the need to accelerate investment in innovation and circularity.
In his new role as Director General, Erich will lead the Brussels office and work closely with EuPC President Jean-Marc Galvez, the Board, EuPC members and national networks across Europe to co-develop and implement the Association’s strategy, and advance a clear, forward-looking agenda focused on a competitive, innovative and sustainable environment for the plastics converting industry. This includes strengthening the industry's collective voice, supporting science-based and pragmatic policies, and creating the conditions for continued investment, innovation and circularity in Europe.
Commenting on his appointment, Erich Cuaz said:
“I feel honoured to take on the role of Director General of EuPC at a pivotal time for both the plastics converting sector and the European Union. I look forward to working closely with our members, the EU institutions and our partners to advance EuPC’s mission of providing a strong and united voice for plastics converters in Europe.”
