As stated on the project's website the study will take a close look at people's recycling behaviour, as there might be a stronger motivation to recycle when at home. On their way to work for example this doesn’t seem to have transferred. Therefore Enviroo's plan is to develop a customised reverse vending machine that can collect consumers recyclable waste ''on-the-go''.
Furthermore the company claims that this project will investigate how best to encourage consumers to continually use this facility. The focus will be on determining the attitudes, motivations and likely incentives in order to change people’s behaviour and make ''on-the-go' recycling habitual.
The research website also informs that the project will also investigate how to make a deposit return scheme successful and what products the consumer would be interested in recycling.