PETinsights 3_22

(Source:CCL Label)


EcoStretch™: CCL Label pioneers closed loop solution for stretch sleeves

  • CCL Label has plans to invest in recycling technology to recycle postconsumer Stretch Sleeves in a closed loop
  • Sleeve Products will be marketed under the brand name “EcoStretch™ – the Closed Loop Solution”
  • This project is part of CCL Label’s strategy to make its labels and sleeves reusable or recyclable by 2025

CCL Label, the world leader in specialty label and packaging solutions, is planning to offer a closed loop recycling solution for stretch sleeves. Stretch sleeves are often used for returnable PET bottles that are then re-used, for example in the German mineral water market. The recycling facility will be located at CCL’s Voelkermarkt site in Austria, which is a hub for the production of stretch and shrink sleeves mainly produced for the dairy, beverage and home care industries.

“As making our labels and sleeves more circular is one of our main goals for the next years, we are proud to be the first ones in the industry to offer a circular solution for stretch sleeves. In addition to re-using and recycling the PET bottles, our beverage customers can now fully recycle their decoration on the bottles into new stretch sleeves – with our revolutionary EcoStretch solution”, says Reinhard Streit, Vice President and Managing Director CCL Food & Beverage.

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