Piovan Summiteer May 2024
PETnology Europe 2024_summiteer

© Coca-Cola HBC Österreich / Christian Lendl (

Plastic replacement solution

DS Smith and Coca-Cola replace plastic handles with "LIFT UP" cardboard based packaging innovation

1:53 min Labels and sleeves
London, United Kingdom

DS Smith PLC, the leading global sustainable fibre-based packaging company and Coca Cola HBC Austria have collaborated to replace plastic handles for 1.5 litre PET soft drink multi-packs with cardboard based outer packaging. This new plastic replacement solution will be delivered to supermarkets in Austria as of September 2023.

The innovative packaging solution, DS Smith Lift Up, is a 100% recyclable corrugated handle which improves carry functionality for consumers and is designed to contribute together with other partners to the kraft paper and cardboard based solution that reduces around 200 tonnes of plastic each year for Coca-Cola HBC Austria.

DS Smith and Coca-Cola HBC share a strong vision for innovative packaging solutions designed to be 100% recyclable and to use the least amount of material needed.

DS Smith Lift Up was designed using DS Smith’s unique Circular Design Metrics approach resulting in a significant reduction in carbon footprint for the packaging and manufacturing line of products. The DS Smith Lift Up innovation can be applied to different bottle sizes and is manufactured in partnership with Krones, a leading packaging machine manufacturer. The carrier handle has a soft grip that makes products easy to carry while they remain secure within their sustainable packaging. This has been designed for PET bottles for consumption at home.

Stefano Rossi, CEO Packaging Solutions Division, DS Smith:

“We are proud to partner on this innovative packaging solution, driving out unnecessary waste and single use plastic. The DS Smith Lift Up concept was designed using DS Smith’s Circular Design Metrics approach, so it uses the least amount of material possible, reduces impact on the environment and looks fantastic in stores and supermarkets.

Collaboration with our partners Coca-Cola HBC and Krones is key to reducing single use plastics and delivering innovative change at scale. We hold sustainable design at the heart of what we do as a company, and this is a shining example of the opportunity for innovation in packaging to lead the way to a more sustainable future for manufacturers, retailers, and consumers”.

Marcel Martin, CCHBC’s Chief Corporate Affairs and Sustainability Officer:

“This is the first-ever packaging solution of its kind for 1.5 litre multipacks of Coca-Cola, Fanta and Sprite. It’s the result of our entrepreneurial mindset, an absolute belief in collaborating with trusted partners and our focus on reaching net zero emissions by 2040. In 2022, our company was ranked for the sixth time as the world’s most sustainable beverage company 2022 by the Dow Jones Sustainability Index, one of the world’s leading global sustainability benchmarks. We are honoured that our score positioned us top among more than 7,000 companies across 61 industries according to the S&P Global Sustainability Yearbook 2023. 2023 continued with the highest sustainability scores from the MSCI ESG Ratings, for the ninth year running. However, we understand the immense size of the task we have in front of us to create a more sustainable business. We’ll continue to innovate, collaborate and invest so we can continue to deliver our drinks in sustainable ways.”

The new packaging solution for 1.5 litre PET multi-packs will be used for Coca-Cola, Fanta, Sprite, and Mezzo mix brands in Austria.

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