PETnology Handbook 2024


Dow wash-off label adhesive recognized for sustainable package design

Midland, Michigan, United States

  • Association of Plastics Recyclers (APR) acknowledges Dow’s innovative wash-off label adhesive suitability for clear PET bottle and filmic label recycling.
  • INVISU™ 7007 adhesive combines high adhesion performance with design for recyclability.
  • The certified solution addresses both converters’ demand for reliable and high-performing label solutions as well as recyclers’ needs for cleaner recycled materials.

INVISU™ 7007 wash-off pressure sensitive adhesive from Dow (NYSE: DOW) has received recognition from the Association of Plastic Recyclers (APR) as meeting or exceeding its most strict Critical Guidance Protocol for the recycling of clear PET articles with filmic labels and closures. APR’s Critical Guidance Recognition is a widely accepted recyclability assessment for plastics packaging and is granted to companies whose products solve challenges in sustainable package design.

“Labels are a crucial part of packaging as they convey important information to the end user,” said Isabelle Uhl, R&D/TS&D Fellow at Dow Packaging & Specialty Plastics. “INVISU™ 7007 Water-Borne Label Adhesive combines high performance with recyclability, as we believe our customers should not have to compromise one for the other. We prioritize innovation to deliver quality solutions that utilize design for recyclability and help the industry meet their sustainability commitments."

Performance meets Recyclability

Production efficiency remains essential in label converting. As sustainability is a key focus for consumers and policymakers, companies are evolving to create solutions to meet new parameters, such as recycling protocols. Today, filmic labels can impact the recycling process when not properly separated from labelled items, and wash-off adhesives have proven a valid technology to allow clean label separation and therefore enable high quality recycling outputs.

“Converters need reliable label solutions for efficient adhesion and high-speed production, while recyclers want as pure recycling outcomes as possible to increase their yields,” added David Keely, Application Technology Leader Adhesives at Dow Packaging & Specialty Plastics. “When more applications are being made recyclable and better recycling outcomes are achieved, recycling rates will increase, fewer fossil fuels be needed, and everyone will benefit.“

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