Digital Printing & Recycling

Sustainable Decoration - Direct Print Technology

The beverage industry is facing a complex problem: plastic packaging is coming under increasing criticism for its environmental impact. At the same time, PET bottles occupy a dominant role in the global market: According to Euromonitor, PET remains the favored packaging material of the global beverage industry, with 573 billion units produced annually (as of 2018).

The reason for this: to date, there is no alternative material for packaging beverages that could, on the one hand, cover all the functional advantages of PET and, on the other, be economically produced or processed in the required quantities.

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