Citywide reusable cup system "CopoMais" launches in Lisbon

The new system includes a set of dedicated reusable CopoMais Lisboa cups – available in four sizes, automated return machines – where consumers can obtain a refund for the deposit paid on the cups, and a comprehensive cleaning and logistics operation to ensure cups can be used over and over again.

CopoMais Lisboa is a joint initiative by the City of Lisbon (CML), the Portuguese Association of Hotels, Restaurants and Similar Establishments (AHRESP), and TOMRA, a global leader in circular resource systems.

The brand name “CopoMais” indicates that it is more than just a sturdier cup – it’s a part of system that enables circularity and makes reuse convenient, efficient and traceable. It is also a system that gives the user back the deposit paid when buying a beverage in one of the participating bars.

The initiative directly supports Portugal’s and the EU’s ambitions under the Packaging and Packaging Waste Regulation (PPWR), which requires significant reductions in single-use packaging and an expansion of reuse systems across Europe.

A cleaner city and a circular future

“We are proud to go live with Lisbon’s reusable cup system, as promised when this partnership was announced in January. In Lisbon, we have found a municipality that is prepared to take a frontrunner position among European capitals in implementing policy that enables truly circular systems, as well as a hospitality industry that is stepping up to help make Lisbon better, cleaner and more circular,” said Geir Sæther, Head of TOMRA Reuse, the team in TOMRA designing and developing the CopoMais system.

Each CopoMais cup carries a €0.50 refundable deposit and can be returned at any CopoMais machine. The first five locations are now operational in Bairro Alto, with additional return points to be installed across Bairro Alto, Cais do Sodré, Bica and other central districts during the first quarter of 2026. The system’s integrated digital infrastructure allows users to receive their deposit directly via card or mobile wallet, creating a seamless, cash-free experience.

"This project demonstrates the willingness of the hospitality and restaurant sector to work side by side with technological innovation and with local authorities,” said Carlos Moura, President of AHRESP. “It is highly significant to see Lisbon’s bars and restaurants at the forefront, reducing costs for the community and for the planet, while at the same time enhancing customer experience."

Rui Quadrado, Business Development Manager for TOMRA Reuse, emphasized the system’s environmental and operational impact: “With CopoMais, we are proud to be introducing – together with our partners – an innovative and effective system for managing the use of reusable cups at scale for Lisbon’s residents and visitors. This system provides attractive incentives for both businesses and consumers, and has the potential to deliver both reduced costs and significant environmental benefits.”