With this move, Cirplus aims to focus on increasing the availability and quality of recycled plastics globally as well as driving the transition from virgin to recycled materials. India has recently introduced progressive regulations for plastics, creating a favourable business environment for recycled plastics whose ambition surpasses the EU’s. Under these new regulations (Plastic Waste Management Rules 2022 and India Plastic Pact), producers, importers and brand owners are required - inter alia - to significantly increase the use of recycled content in all types of packaging sold on the Indian market, encompassing the full scope of packaging from rigid to flexibles to multilayered and mandating targets between 5-30% as early as 2025. These new frameworks are intended to boost the swift transformation of companies to shift away from virgin plastics and offer investors a reliable framework to build up new and improved capacities in recycling.
"We are excited to bring our digital procurement solution to the Asian market and support the transformation of the plastics recycling landscape at a global scale. With the expansion, we will not only address one of the most pressing environmental challenges, but also create significant opportunities for businesses and communities across India and Asia. With our proven model and expertise for digitally enabled sourcing of post-consumer and post-industrial recycled plastics, we offer brand owners and converters around the world a comprehensive, convenient and cost-efficient way of meeting their procurement targets”, says Christian Schiller, CEO and founder of Cirplus.