The global functional beverage market, mainly driven by developments in the United States, is evolving beyond traditional energy and sports drinks. Consumer demand for targeted wellness solutions is driving growth in probiotic and prebiotic beverages supporting gut health, protein- enriched drinks for nutrition and satiety, and hard refreshers and better-for-you alcoholic beverages that combine enjoyment with mindful consumption. These products are often packaged in glass or PET bottles, cans, or flexible formats—making packaging compatibility with recycling systems increasingly critical.
Label and Packaging Technologies Designed for Circularity
CCL Labels offers a broad portfolio of solutions that help reduce environmental impact while maintaining the performance and shelf appeal required in the functional drinks segment. Key sustainability-focused technologies include:
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EcoFloat® WHITE, a floatable label solution that separates efficiently from PET during recycling, supporting high-quality recyclate while delivering the lightblocking in the sleeve – enabling brands with light-sensitive products to move from opaque containers to transparent PET containers that are recycled in a closed loop.
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EcoShear®, a pressure-sensitive label technology engineered to shear cleanly from glass containers during the sorting and recycling process, helping to minimize contamination in recycling streams.
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WashOff labels, designed to detach reliably during standard washing processes of reurnable glass or PET bottles, enabling early removal of labels and adhesives in re-use and re-fill schemes.
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EcoStream® PSL labels, which are removed cleany and efficietly in one piece during recycling, supporting clean separation from PET bottles and improving recyclate purity.
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Monomaterial pouches for drinks, designed to support recyclability by using a single material structure, offering a lightweight and resource-efficient alternative for emerging functional beverage formats.
Together, these solutions help beverage brands improve material recovery, reduce waste, and move closer to closed-loop packaging systems.
