With 37 brands sold in over 100 countries, the company has been stepping up its packaging design for many years: working towards a world where packaging never becomes waste.
Having already redesigned its bottles to save more than 4,000 tonnes of plastic so far and introduced a minimum of 30% recycled plastic across the majority of its plastic bottle portfolio already, the next step is the sleeves. Nearly all of its bottles previously used PET sleeves – either partial sleeves which only cover half the bottle, like Lipton Ice Tea, or full-body sleeves, like Drench. Working in partnership with CCL, Britvic has now moved all bottles to a partial sleeve, reducing the volume of plastic needed. Furthermore, all sleeves will now be made from low-density polyolefin material: CCL’s EcoFloat which makes the plastic easier to sort and recycle.
The low-density polyolefin EcoFloat sleeves are fully compatible with current PET recycling technologies, mainly the sink/float process. Here the sleeve automatically detaches from the PET bottle. The heavier bottle sinks to the bottom of the basin while the lighter sleeve material and caps float to the top – ensuring an efficient separation of materials. This leads to high quality recycled PET flakes that qualify for re-use as food-grade packaging – closing the loop on PET bottles.