Innovative approach

Blockchain start-up ZeLoop aims to increase collection by paying users with cryptocurrency

0:35 min Global themesDigitization
Dubai, United Arab Emirates

According to ZeLoop, the start-up launched last year with a market test in the United Arab Emirates. A mobile app allows users to register a public recycling collection point, take a photo of their recyclables, and be rewarded with cryptocurrency for each deposit, collection point registered and friend they invite to the platform.

The company states that users are recognized as active collectors. The combination of rewards and direct consumer engagement has already caught the attention of major global manufacturers and members of Petcore Europe, with early adopters like Nestlé Waters, Bee'ah and Dettol.

According to ZeLoop, the rewards engine can be leveraged in custom applications ranging from corporate sustainability projects to reverse vending machines and smart bins. International Recycling Group (IRG) recently announced its partnership with ZeLoop to build a recycling collection program that is aiming to keep 100% of plastics collected out of landfills.


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