Both products will be showcased at stand 5A31 during Labelexpo, Brussels 11-14 September. Wayne Middleton, senior linerless segment lead EMENA at Avery Dennison explains: “AD LinrSave™ and AD LinrConvert™ are easily integrated into existing equipment and with up to 80% more labels per roll it means more efficient runs and fewer changeovers. These more sustainable linerless labels can easily and accurately be applied on a wide range of packaging types used in sectors including food and beverage, wine and spirits plus home and personal care.”
These developments mark the next stage of the Avery Dennison journey towards a linerless future and follow the launch in April of AD XeroLinr DT™, a sustainable, linerless alternative for variable information (VI) labels — especially relevant for today’s booming logistics and e-commerce industries. Using the Carbon Trust Tool to measure environmental impact, this range has been proven to result in a reduction of 30% in CO2 and 40% in water.
Avery Dennison will also showcase the latest examples of ‘connected’ packaging with a series of labeled prototypes featuring RFID and NFC technology. NFC (near field communication) enables consumers to touch labels with their smartphones to find out more about a product and one such demo features the story of a wine – from vineyard to bottle. Another shows the story of the coffee available to guests, with end-to-end transparency regarding its journey from farm to cup visualized via atma.io. The connected product cloud platform enables organizations to track and identify individual products accurately throughout the supply chain and demonstrate their sustainable origins and journey.
