PETinsights 3_22

Corporate venture

Avery Dennison launches AD Stretch accelerator program

1:21 min Labels and sleeves
Glendale, CA, United States

Avery Dennison Corporation announces the launch of AD Stretch, a first in the labels industry program aimed at partnering with startup innovators to solve key challenges and create new opportunities within sustainability, customer experience and value chains.

The company intends to engage with startups to further enable disruption and evolution in labels and packaging while strengthening innovation capabilities across the industry. The aim is to address some of the industry’s most urgent business challenges by matching Avery Dennison’s experience and scale with promising startups and inventors to collaborate and grow together.

“Complementing our industry-leading internal capabilities and our corporate venture program, AD Stretch will play a critical role in our overall innovation approach and extend our circle of innovators,” says Pascale Wautelet, global vice president, Research and Development, Label and Graphic Materials, Avery Dennison. “We’re stretching beyond borders and boundaries, and increasing the pool of industry talent we work with to create a collective global problem-solving culture that inspires everyone it touches and generates real value for our stakeholders and society.”

The program will be launched by regional cohorts starting in Asia Pacific and Latin America, then rolling out in Europe and the U.S. later this year. With the end goal of solving a specific problem, each cohort will have a region-specific brief that draws on regional challenges.

The core themes will focus on connecting consumers to brands through new experiences, creating sustainable, responsible and efficient value chains (SRE) and the development of materials and packaging 2.0. 

“When faced with a complex ecosystem, there are challenges and opportunities in equal measure,” says Shruti George, senior director, Strategic Innovation Platforms at Avery Dennison. “In some cases, the solutions lie in scale and existing infrastructure; in other cases, in agility and a blank page. By combining our financial firepower with the agility of start-up innovators, we’re supercharging our efforts to increase efficiency in the supply chain, create the next generation of packaging and solve environmental challenges.”

The program, in partnership with venture studio Highline Beta, aims to attract the best and brightest startups and innovators. Following a period of review and consultation, the applicants will be narrowed down to 10 finalists that will go on to execute a pilot project.

PETnology's Resource Guide
comPETence center

The comPETence center provides your organisation with a dynamic, cost effective way to promote your products and services.

Find out more

Our premium articles

Find our premium articles, interviews, reports and more
in 4 issues in 2022.

Find out more
Current issue