The PPWR framework includes reuse targets for beverages, including a requirement that 10% of alcoholic and non alcoholic beverages are made available in reusable packaging within a system for reuse by 1 January 2030, increasing to 40% by 2040.
At the same time, deposit return schemes (DRS) are being introduced or expanded in multiple markets as a practical way to support return and recovery. A DRS typically works by applying a small, refundable deposit to beverage containers, which is returned to consumers when empty containers are brought back to a designated return point, helping increase collection rates and improve the quality of recovered material streams.
Uli Kobert, Product Line Director at Amcor, said: “PPWR is accelerating the shift towards reuse systems, and that has real implications for packaging choices. Amcor supports customers with closure solutions for reusable PET and glass bottles, alongside technical expertise, to help them prepare for deposit return schemes and the operational realities of reuse, delivering responsible packaging solutions without compromising on performance”.
