This new stripped back bottle perfectly reflects what’s on the inside. evian’s uniquely sourced natural mineral water the way nature intended; pure and refreshing. A 15-year journey through the French Alpes gives evian its naturally low mineralized composition and a distinctive cool, crisp taste.
The new design will be available as a 400ml bottle and features an ‘evian pink’ bottle cap; both firsts within the evian product range. It will be distributed across select hotels, restaurants and hospitality in France from early July, and in additional countries from September 2020.
The new bottle is a key milestone in evian’s journey to becoming a ‘fully circular’ brand by 2025- making all of its bottles from 100% recycled plastic*. Whilst the innovation will start as limited in distribution now, evian is constantly looking to push boundaries in packaging design. The new bottle could provide a solution globally for a sustainable future, especially for e-commerce where there is no need for barcode labelling.