PET insights

May 2025

Technological and Sustainable PET Packaging Performance
to meet Market Challenges

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Dear Readers,

Since its introduction, the cost-effective PET bottle has transformed the beverage industry, becoming one of the most popular types of packaging worldwide.

In addition to cost pressures, market requirements have changed in recent years due to values such as sustainability and environmental awareness. Thanks to its properties and ongoing technological advancements, PET packaging continues to meet these requirements successfully.

The ecological footprint is an important factor/measure/metric in the packaging mix. Thanks to the industry's innovative solutions, the ecological footprint of PET bottles continues to decline. Finding the right balance between cost efficiency and environmental responsibility will remain a major challenge in future.

For many reasons, the PET bottle is indispensable and will continue to play a key role in the future. If it is perceived and established as sustainable packaging by consumers, it can encourage more sustainable and responsible consumer behaviour in the global marketplace.

In light of the obvious mistakes of the past, companies are engaging in collaborations and initiatives based on start-up ideas to meet the requirements of an environmentally conscious society: companies and brands are focusing on closed recycling loops, strict environmental regulations are being implemented in many regions and waste management systems are being developed to create closed cycles. We are still in the early stages in many regions, and the processes and potential are not yet fully exploited everywhere, but overall we are on the right track.

Take the opportunity to discuss these and other topics with stakeholders from across the PET value chain at PETnology Europe 2025. From 27 to 28 May, the focus will be on the latest developments in machine engineering, energy savings, recycling strategies, and new materials. All of this is with one goal in mind: finding the balance between cost efficiency and environmental responsibility to ensure that PET packaging is sustainable in the long term.

We keep our finger on the pulse of PET technology.

Kind regards,

Dr. Otto Appel

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