2018 will see consumers continuing to question their values, priorities and purchasing decisions, prioritising brands and issues that matter to them.
With a stronger global economy, in 2018 consumer expenditure is expected to grow at its strongest rate since 2011. However, shifting consumer attitudes and behaviours will continue to cause disruption for businesses. Mobile technology and internet accessibility, in particular, will play a key role in shaping consumer preferences in 2018.
Learn more by downloading the white paper, Top 10 Global Consumer Trends for 2018.
