Environmentally-friendly packaging - smaller ecological footprint
The lighter aluminum cans and the less shrink-wrap will mean an annual 210-ton reduction in the weight of deliveries. Since the packages are lighter, their shipping requires less in resources and energy. The weight reduction achieved as an outcome of technological advances is in line with the company’s sustainability commitments to continually reduce its environmental impact.
The company has made several innovations in the packaging of its soft drinks, always looking to find a more environmentally-friendly solution. The process continues. Maintaining focus on environmental aspects, the company will replace the packaging of its four and six-pack offer to an innovative cardboard-based alternative of the currently used plastic solution in Hungary starting 2021.