Photo credit: Twizza


South African beverage brand Twizza committed to the policy of “reduce, reuse and recycle”

| Global themes | Twizza | Johannesburg | South Africa

Part of building a heritage is ensuring that there is a future to leave a legacy for. Twizza, a premier South African beverage brand and responsible corporate citizen has put measures in place to ensure they do just that.

One of these measures is that of being committed to a policy of “reduce, reuse and recycle”. In living up to this commitment Twizza is a member of PETCO, the South African Recycling Company, which is organisation driven and financed by the plastic packaging industry to provide a solution for post-consumer PET plastic.

As recycling a single tonne of plastic bottles saves 1.5 tonnes of carbon versus landfilling or incineration, it is clear for Twizza that investing in recycling initiatives can have a significant impact on the environment, people and the economy.

“Being a voluntary member of the PET Recycling Company sees Twizza pays a levy on every ton of PET that is converted in our production facilities”, says Lisle Clark, CEO.

Twizza is proud to be part of an organisation that has helped ensure over 90 000 tonnes of PET is put back into the production chain as bottles and many other products. Their involvement means that a large amount of PET doesn’t land up in landfill sites and has a positive effect on SA’s GDP.

“Our voluntary fee is used in part to pay PETCO’s recycling partners. These partners purchase the used PET from collectors who themselves are very often the men and women you see on the street removing the bottles from wheelie bins on rubbish collection days.

In addition to recycling PETCO, Twizza have also implemented innovations within their plants to cut down on their impact on the environment.

Their Queenstown plant is home to their solar power initiative. Here they have installed 2,700 solar panels covering 5,500 square meters generating 1.5 million KWH annually. Twizza also harnesses the heat naturally generated from their plants to dissolve the sugar needed for the beverages, making their operations 25 percent more efficient on power.

“However, recycling is not only about what we do as a company, but what we do as individuals as well,” concludes Clark “it is important that we as South Africans all learn to recycle as much as possible and in that way, ensure our heritage.”