As business booms for its Mexican customers, Sidel is investing three million euros in a project designed to offer proximity, responsiveness and service.
In April 2008, Sidel is opening a new Packaging Development & Tooling Center in Guadalajara (Mexico). This 1,200-sq-meter facility will serve the needs of Sidel’s Mexican and Central American customers. This local center offers the full range of Sidel’s plastic bottle manufacturing services including bottle shape design, industrial qualification, mold production and commissioning. The center will have an annual manufacturing capacity of some 2,000 molds per year that can be used on all blow molding machines and with all processes, even for non-Sidel brand equipment.
Molds in four weeks
With a four-week lead time and faster delivery due to more efficient logistics, Sidel offers greater responsiveness to meet the demands of a rapidly expanding local market. Mexico is actually the world’s largest consumer nation of sodas and is experiencing a surge in demand for “health and wellness” products. In this particular segment, the appeal of the package is pivotal and has resulted in a proliferation of bottle shapes and capacities. As a result, mold orders are skyrocketing. “We appreciate Sidel’s strategy,” comments Ernesto Lappe Oliveras, operations director for Amcor PET Mexico. “In our highly demanding and changeable market, having a world-class mold manufacturer in the region meets our needs in record time.” Sidel also offers prototype molds and mold repair services at the center.
Having been trained at the Packaging Development & Tooling Center in Atlanta (United States), the Guadalajara team puts all of Sidel’s knowledge and expertise to work locally. Sixteen specialists apply Sidel’s process knowledge and use high-tech production tools and information systems already in use at the Group’s other locations. Molds made locally reflect the same first-rate quality due to Sidel’s proprietary production standardization and quality approach. In Guadalajara, this Packaging Development & Tooling Center adds value to the existing Service Center.
That center enables Sidel to respond quickly to customer needs throughout the life cycle of their equipment. That ability recently earned Sidel special recognition. In late 2007, Sidel de Mexico received the “award for service excellence” from the Modelo Group, Mexico’s beer industry leader.
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