Reginald Lee invests in sustainable high-technology from KHS

The bright yellow trucks from the 1940s, on which the Coca-Cola brand swept into Argentina in triumph over 75 years ago, bear witness to a long tradition. Lovingly cared for and polished to a shine, they stand proud in the production shop at Reginald Lee, one of the few independent partners of the Coca-Cola system in South America. In August 1942 the first Coca-Cola bottles, then only familiar to Argentinians from Hollywood movies, rolled into the country on 15 yellow trikes and four trucks like these. Just a few months later Reginald Lee was founded, acting as a national pioneer in the distribution of Coca-Cola.  
 
In 1958 it was the first business to be granted a license to make products by the US beverage producer in Argentina. In Ranelagh in the exurbs of the capital a bottling plant was set up which grew as fast as the area Reginald Lee supplied. To start with, the company concentrated merely on the south of Buenos Aires; today it serves over 4.6 million people in an area measuring around 100,000 square kilometers by supplying 27,000 customers, most of them supermarkets and retailers. This gives Reginald Lee a market share of about 50% in the third-largest metropolitan area in Latin America after Mexico City and São Paulo.

Local service a real plus

The two partners not only enjoy a good relationship regarding the technological side of things; the customer is also extremely pleased with the service KHS provides. “In KHS Argentina we have a powerful local contact to support us,” emphasizes plant manager Juan José Basso. “Compared to the competition, which only has a low local presence, this is of course a real plus. Based on this, during the course of the long-term partnership between our two companies we’ve established an after-sales and service scenario which works perfectly – both regarding the supply of spare parts and maintenance, which can be performed by remote access to our programmable logic controller or PLC.” Reginald Lee cur rently operates four turnkey KHS lines, on which carbonated beverages and hot fill products are processed in non-returnable PET bottles. One of its most recent investments is a hot fill line with a capacity of up to 26,400 bottles per hour. A new production shop was erected on the company premises especially for the system and its adjacent syrup room. The investment amounted to US$16.5 million, including all construction and infrastructure work. “The system’s high degree of automation, simple control and perfect coordination between the machines and the conveyors in particular were what clinched the deal with KHS. This makes our line extremely reliable and considerably reduces the operating effort.”

The biggest challenge of this project was coordinating the construction schedule with that for system installation. The undertaking was all the more complex as during the ongoing process various formats had to be added which were to be processed on the production line. “The system’s flexibility was a major priority for us in view of the huge variety of products we produce,” states the production manager with reference to the company’s sizeable portfolio, which ranges from brands such as Coca-Cola, Fanta and Sprite through Schweppes to Aquarius and Powerade. “Moreover, using as little energy as possible was equally important to us.”