Pure NZ began as a passion project by long-time beverage industry veteran Tony Vesper. Vesper says that he and his fellow directors have over 30 years of combined industry experience, and a vested interest in providing products that meet not only their high standard of purity, but also environmental sustainability.
Though bottled water started as a luxury item, as sales continue to rise for bottled water across the global market, it has become a daily essential for many people. But Vesper says he wants to retain the feeling of that luxury experience when customers buy Pure NZ, and that their water can stand side by side in terms of quality with even the most high-end brands.
That is because Pure NZ only sources their fresh spring water from an aquifer beneath their facility in beautiful Pōkeno, New Zealand. "All of our water is bottled at the source," says Tony Vesper, who credits their "abundant supply and ease of production" for their accessible price point and consistently perfect quality.
But their real innovation within their home market has been their adherence to sustainable manufacturing practices. The Pure NZ US spring water bottles are made from 100% recycled plastic (rPET). While most beverage brands utilize virgin Polyethylene Terephthalate (PET) to make their bottles, Pure NZ hopes to help control the output of new plastics by reducing the amount of new PET manufactured for single-use beverage containers.
This emphasis on sustainability makes a big difference for a brand the size of Pure NZ, since they have one of the largest production capacities of any bottled water plant in the country, able to produce over 200 million bottles a year.
The sales market for bottled water can be extremely competitive. Water is possibly the single most important element to maintaining health, so when customers trust the quality of a specific brand, they are likely to be repeat buyers, loyal to a single brand.
Pure NZ is ready to win over the United States market with their premium New Zealand spring water for sale online and in stores as early as 2020.
(Source: PR Newswire)