Poland Spring® Brand 100% Natural Spring Water, America's leading spring water brand, along with its five regional spring water sister brands, announces a new national campaign – Made For A Better Tomorrow. The campaign highlights the six brands' industry-leading efforts to create new bottles from existing materials and establishes a new 'One-for-One Promise' that commits to donate bottled water to communities in need for every pledge to recycle (1).
The campaign coincides with Ice Mountain® Brand 100% Natural Spring Water's launch of better bottles, which have long been 100% recyclable and are now also made with 100% recycled plastic (2) (rPET). With this latest milestone, all six regionally distributed spring water brands now offer bottles made with 100% recycled plastic (2) and that are 100% recyclable. This effort not only contributes to a circular economy where bottles are made with other bottles, but also can help keep plastic out of landfills, oceans and waterways.
With the new 'One-for-One Promise,' for every person who pledges to recycle their bottle during the campaign, the regional spring water brands will donate a bottle of water back to that region. The brands are working with Feeding America® and local organizations to reach communities that have been hard hit by COVID-19, recovering from storms, or facing longer-term water access issues.
The more people who pledge to recycle, the more water will be donated across all six brands, with a total minimum donation of nearly 200,000 and a maximum donation of nearly 3,000,000, half-liter bottles of water (1). The campaign ends on October 14, 2021.