The expansion will take place at the company’s Rural Retreat location in Virginia, to address demand growth for heat shrink sleeve labels, enabling them to better serve their customers in North America.
“The North American heat shrink sleeve market is a high growth business for kp. Against the backdrop of growing demand, this multi-million dollar investment will also support our customers’ need to fulfil the market demand for more sustainable options.” said Tracey Peacock, kp’s President of the Pharma, Health and Specialties (PHS) Division. “For kp, the capacity expansion strengthens our local footprint in the US and reinforces our position as a long-term sustainable partner for our customers, offering them full-service, best in class product capabilities and technical support right at their front door.”
As the fourth major expansion for the company this year, kp’s North American PET heat shrink sleeve film capacity expansion is part of the company’s overall global expansion strategy. The State of Virginia has provided a grant and additional local incentives for the placement of the new capacity for both heat shrink sleeve films and its post-consumer recycled PET line, which was previously announced to serve its sustainable consumer and food packaging customer base. The new PET heat shrink sleeve film production line is expected to be fully operational in the third quarter of 2022 and is positioning the Rural Retreat site as a Center of Excellence for kp.