Christian Schwarzmann, Managing Director of KHS. (Photo credit: KHS)

Marketing Strategy

KHS expands online presence in China

| Business function | KHS | Dortmund | Germany
  • New website and social media channels launched
  • KHS strengthens market presence in China
  • Focus on water bottlers and breweries

KHS Greater China goes online: with the launch of a new website the Dortmund systems supplier is strengthening its market presence in China. At the same time KHS is making good use of the country’s social media channels. The focus is on products and services for water bottlers and breweries. KHS sold its first machine as far back as in 1904 to China where the manufacturer of plant engineering operates two production sites in Shanghai and Beijing.

“Communication in China is chiefly digital. As the dialog with our customers is very important to us, we’ve relaunched our digital communication channels to this end,” says Christian Schwarzmann, managing director of KHS Greater China. With immediate effect customers can quickly and comfortably retrieve market-specific information on KHS’ portfolio of products and services on a local website which is available in English and Chinese.

The website focuses on products and services for water bottling plants, breweries and the producers of sensitive beverages in particular. It also makes reference to various regional services, such as local production or the bottle laboratory. In addition customers are given direct contact options and various means of interaction.

Various channels networked

At the same time KHS offers its customers further ways of accessing information and connecting with the company through the YouKu (the Chinese version of YouTube) and WeChat social media channels. As additional points of contact these strengthen KHS’ presence on the various digital platforms.

WeChat is a multifunctional app which in China is also extensively used by businesses. KHS Greater China is professionally represented on this app and through it can now enter into direct dialog with all prospective customers. The foundations for successful communication have thus been laid and can now grow together with the demands of the market.

“With the help of these new platforms we can go to where our Chinese customers are and talk to them about our systems and services. In doing so we’re sending a clear signal promoting the KHS brand and underlining the significance of China with its heavily contested market,” states Schwarzmann.