About 300 sample bottles have been produced using 25% recycled marine plastic, retrieved from the Mediterranean Sea and beaches. A small step for now, but the technology behind it has big potential.
The marine plastic bottle has been developed to show the transformational potential of revolutionary ‘enhanced recycling’ technologies, which can recycle previously used plastics of any quality back to the high-quality needed for food or drinks packaging.
Enhanced recycling technologies use innovative processes that break down the components of plastic and strip out impurities in lower-grade recyclables so they can be rebuilt as good as new. This means that lower-grade plastics that were often destined for incineration or landfill can now be given a new life. It also means more materials are available to make recycled content, reducing the amount of virgin PET needed from fossil fuels, and resulting in a lower carbon footprint.