(Photo credit: Icelandic Water Holdings)

rPET

Icelandic Glacial announces new sustainability initiative

| Material technology | Icelandic Water Holdings | Ölfus | Iceland

Icelandic Glacial, the naturally alkaline, super-premium spring water, today announced a multifaceted sustainability initiative that includes plastic reduction and new packaging innovation. By 2021, Icelandic Glacial plans to use 50% post-consumer recycled plastic (rPET) in their PET packaging and offer their still and sparkling varieties in aluminum cans. They will also introduce a new 3-liter packaging option for the refrigerator or counter along with a 20-liter packaging option for food service. These innovations mark a significant step for Icelandic Glacial in their continued efforts to minimize their environmental impact. 

"Being the world's first bottled water to be certified carbon neutral for both product and company, sustainability is in our DNA," said Jon Olafsson, co-founder and chairman of Icelandic Glacial. "Accelerating our efforts by providing sustainable packaging options was the natural next step in our evolution as a company. We want to be at the forefront of sustainability."

"We have always been committed to finding sustainable packaging solutions that provide an option outside of PET for our consumers to enjoy Icelandic Glacial water," said Kristjan Olafsson, co-founder of Icelandic Glacial. "With this new initiative, we aim to further reduce the amount of plastic used across the entire line."

"We have a strong innovation pipeline that is dedicated to sustainability," said Reza Mirza, CEO of Icelandic Glacial. "We're excited to be able to offer our consumers more sustainable choices. We also encourage them to participate in the process by recycling PET bottles, as the plastic will be reused repeatedly in our rPET bottles."

Since 2007, Icelandic Glacial has been a leader in sustainability by using BPA-free recyclable packaging as well as running a completely sustainable operation fueled entirely by geothermal and hydroelectric power to fuel its production while maintaining a net-zero carbon footprint. Icelandic Glacial has worked closely with The CarbonNeutral® Company, a world-leading provider of carbon reduction solutions, to offset any carbon emissions by investing in renewable energy projects worldwide.

www.icelandicglacial.com





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