The IncuBev alliance includes Haney, a Packaging Microfactory™; PTI, a leader in packaging development; Symrise, a leading global supplier of natural flavor and nutrition solutions; and Califormulations, a unique provider of beverage formulas and small-scale production for commercialization trials.
All four companies have experienced the challenges beverage brands encounter when trying to successfully navigate the choppy go-to-market waters. Not having the resources of larger brand owners, those entrepreneurs frequently don’t know where to go for answers or may not even know what questions to ask. By harnessing the critical functions of beverage formulation, package design, contract manufacturing and logistics under one alliance, the IncuBev family of companies hopes to remove those pain points and guide brand owners to successful brand introductions.
According to Paul Graham, President, Symrise Flavors NA, “What differentiates IncuBev is that collectively, we are a single source that provides the flavor, the packaging, the printing, and the filling. The result is a true end-to-end beverage development ecosystem, from innovation to commercialization.”
For brand owners facing the challenges of consumer testing and validation for their new beverages, line extensions and product improvements, IncuBev’s multi-phase approach delivers speed, efficiency, focus, and agility from expert sources with a proven track record of commercialization solutions.