Through this association, Forest Essentials will set up a collection facility in each of their stores across the country, starting with a few cities and slowly expanding to a PAN India presence. Customers will be encouraged to drop empty jars and bottle of the Brand at select stores via an empties collection and reward programme. Reliance will then effectively re-purpose the recyclable plastic processing it into secondary applications such as new fibres, bottles, containers, carpets, clothing, industrial strapping, rope, upholstery fabrics, boat sails, automotive parts, fibrefill for winter jackets, sleeping bags, construction materials and other such items.
Forest Essentials has deeply focused on giving back to nature. This core philosophy has been inherent in the DNA of the Brand since its inception seen in its sustainable practices on ethical sourcing, manufacturing and local community empowerment. Making progress on eco-packaging and labelling, the brand has completely eliminated shrink wrap earlier used to protect bottles in transit, thus reducing plastic usage of Forest Essentials by 70% while air wrap bubbles have been replaced by air filled pouches. Furthermore, packaging of select products has now transitioned into recyclable, reusable PET bottles and glass jars. The Brand is consciously working towards higher and higher sustainable standards year on year.