Available in both round and square designs, the clarity of the PET bottle helps to convey a premium image for the drinks, and it can be fully personalised to individual brand requirements through a variety of printing and labelling options. Recognising customer sustainability commitments, and with in-depth technical experience, the bottle can be specified with varying levels of post-consumer recycled (PCR) content.
The new bottle complements Berry M&H’s range of 5cl miniature spirit bottles, perfect for samplers and gift packs, to enable drinks manufacturers to create a family image across their e-commerce offering.
In addition to its range of standard bottles, Berry M&H’s in-house design team can work with customers to create a bespoke shape and unique identity to support specific branding objectives.
“Even before the coronavirus pandemic, online sales for premium drinks was a notable growth sector,” commented Manish Nagar, Business Development Manager, at Berry M&H’s Llantrisant site. “Our bottle provides the perfect solution, with its clarity and durability helping to promote a quality image while its light weight and resistance to breakage provide a safe and efficient solution for postal deliveries.”
The launch of the new bottle reflects in particular the huge popularity of gin. Berry M&H says that the number of distilleries now producing the drink represents 66% of the spirits market with over 280 dedicated to gin production and a reported 800 brands available in the UK market alone.