Belu supplies hotels, catering companies and restaurants, such as Pizza Hut, Shake Shack and Pure, with mineral water.
The company describes itself as a social enterprise that gives 100% of its profits to the water charity WaterAid, already given £4 million to help reaching more than 270 000 people with clean water, decent toilets and good hygiene.
In accordance to Chief Executive Karen Lynch using 100% recycled plastic is the lowest carbon footprint option that can be part of the circular economy and the answer to the anti-plastics challenge.
The company claims that by moving to manufacturing 100% recycled PET plastic, it will generate about 60% less carbon emissions than a comparable virgin bottle and about half that of a typical aluminium can (which contains 70-73% recycled content).
Based on the company's provided information a standard 500ml carton still contains 35% plastic and 5% aluminium foil. Special processes are often needed to recycle them, and collection avenues are limited across the country meaning only 37% of UK cartons are recycled.