Despite having only 8.5 million inhabitants, Israel ranked number 15 globally for per capita spend on dairy in 2016. At the moment, the majority of dairy players in Israel are bottling their products in HDPE and carton, so Yotvata’s choice to increasingly adopt PET as their preferred packaging material contributes to a distinctive brand positioning and establishes them as pioneers on the market.
A leading dairy producer
Founded in 1962 and located in a kibbutz in the heart of the desert, approximately 40 km north of the Red Sea, Yotvata Dairy has demonstrated – against all odds – the feasibility of milk production under desert conditions. By combining long-standing expertise and focus on uncompromising quality, the company has been able to create a variety of rich tastes, expanding their dairy portfolio into new categories and becoming a leading dairy producer in Israel. Namely, the reputation of the taste of their chocolate milk sold at the small inn at the entrance to the kibbutz since the 1960’s has made this a “must stop” for anyone traveling to Eilat.