Beginning in mid-2021, Australian grocery shoppers will be able to receive products from their favourite brands in reusable containers, delivered right to their doors.
It allows customers to sustainably consume a variety of commonly used products such as washing detergent, shampoo, juice or ice cream in customised, brand-specific, durable packaging that is delivered in a specially designed reusable shipping tote.
When finished with the product, the packaging is collected or can be dropped back in store, cleaned, refilled and reused – creating a revolutionary circular shopping system.
Loop is one of the first projects to kick off a long term partnership agreement between Woolworths and TerraCycle in a commitment that aims to tackle plastic waste in Australia by finding solutions for ‘difficult to recycle’ packaging and products.
Woolworths General Manager of Quality, Health & Sustainability, Alex Holt said; “Our customers are increasingly telling us they want products that are good for them, and good for the planet.
“We are pleased to be working with innovative partners like TerraCycle to lead the way in offering new and cutting-edge solutions to cut down on plastic waste.
“Helping bring Loop to Australia is a further step in our long term ambition to reduce our impact on the environment and support a circular economy.”
Loop is the first-ever global platform to partner with major brands and retailers including Procter & Gamble, Unilever, PepsiCo, and Nestlé to offer consumers a way to go from disposability to durability with their purchases.
